Analysis of Strengths, Weaknesses, Opportunities and Threats (SWOT) of Cocoa Industry in Nigeria
Keywords:
Cocoa industry Strengths Weaknesses Opportunities Threats.Abstract
This study examined the Strengths, Weaknesses, Opportunities, and Threats
(SWOT) peculiar to the cocoa industry in Nigeria. The study adopted a qualitative
research technique using relevant literature and statistical data from international
organisations to identify the factors influencing the industry’s internal and external
environments. Threats, Opportunities, Weaknesses, and Strengths (TOWS) matrix
was then constructed and used to examine possible strategies that could help
galvanize the industry back to its old glory days. The government is advised to
create an enabling environment for cocoa processors and provide accessible loans
and grants for farmers. Extension Agents are challenged to expand their extension
services so that cocoa farmers can benefit from new technologies and practices.